Audience Strategy & AIInsights & Perspectives
Ideas at the intersection.
Marketing is part psychology, part creativity, part technology, and part business strategy. I write about the intersection of these disciplines, exploring what makes brands memorable, how technology is reshaping our industry, and why understanding people remains at the heart of effective marketing.
Latest writing
Audience Strategy & AI
Brand Strategy & RecognitionWhy Video Marketing Works Best When Your Brand Has a Face
How recognizable personalities, consistent storytelling, and human connection can turn individual campaigns into lasting brand recognition.Read Article on LinkedIn (opens in a new tab)
Creative Strategy & Trust