One brand. A connected journey.
At CarDoor, I led brand, growth and integrated marketing across paid media, CRM, web, social and video. The work connected a clear customer promise with the practical steps people need to take to sell their vehicle.
From attention to qualified leads
Daily lead volume grew by 900%. The Instagram audience also grew by more than 4,000%. These results reflect the broader marketing effort and are not attributed to any individual commercial.
Rebuilding the digital experience
I led a complete website redesign and relaunch in four weeks, rebuilding positioning, trust messaging and conversion paths around acquisition priorities. The work required coordination with leadership, sales, operations and development.
Making the alternatives understandable
Three commercials explore different customer concerns: the reliability of upfront online offers, the flood of messages that can come with private selling, and the contrast between CarDoor and “the other guys.” I filmed the commercials, appear in two and provide the voice in the third.
The split-screen concept has me playing both characters, with face and voice effects distinguishing the older character. The private-selling concept makes the message overload visible through text bubbles surrounding the seller.
What this work demonstrates
Growth came from connecting positioning, creative, media and the customer journey rather than treating them as separate initiatives. The commercials made the alternatives easy to understand, while the website and lifecycle work turned that attention into action.
