@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Manrope:wght@400;500;600;700;800&display=swap');
:root{--blue:#0178bd;--orange:#ffc58f;--paper:#faf9f6;--ink:#202a33;--muted:#57646d}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.65 'DM Sans',Arial,sans-serif}a{color:inherit}img{max-width:100%}h1,h2,h3{font-family:Manrope,Arial,sans-serif;line-height:1.1;letter-spacing:-.055em;margin:0 0 24px}h1{font-size:clamp(48px,6vw,88px);font-weight:700}h2{font-size:clamp(34px,4vw,56px);font-weight:700}h3{font-size:28px;font-weight:700}p{margin:0 0 22px}.wrap{max-width:1260px;margin:auto;padding:0 56px}header{padding:27px 0;border-bottom:1px solid #202a3322}nav{display:flex;align-items:center;justify-content:space-between;gap:24px}.name{text-decoration:none;font:800 22px Manrope,sans-serif;letter-spacing:-1px}.name span{color:var(--blue)}.navlinks{display:flex;gap:30px;font-size:14px}.navlinks a{text-decoration:none}.navlinks a:hover{color:var(--blue)}.hero{display:grid;grid-template-columns:1.25fr 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48px;gap:30px}.metric strong{display:block;font:500 47px Manrope,sans-serif;color:var(--blue);letter-spacing:-2px}.metric span{font-size:13px}.brands{background:white;padding:36px 0 40px;border-block:1px solid #202a3312}.brand-grid{display:grid;grid-template-columns:repeat(5,1fr);align-items:center;gap:26px 35px}.brand{height:76px;display:flex;align-items:center;justify-content:center}.brand img{max-width:155px;max-height:75px;object-fit:contain}.brand .symbol{max-width:65px}.section{padding:85px 0}.section-head{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start;margin-bottom:36px}.section-head p{color:var(--muted);max-width:430px}.work-row{display:grid;grid-template-columns:60px 1fr 260px 40px;align-items:center;gap:25px;padding:35px 0;border-top:1px solid #202a3335;text-decoration:none}.work-row:last-child{border-bottom:1px solid #202a3335}.work-row .num{font-size:12px;color:var(--muted)}.work-row h3{margin:8px 0 8px;transition:color .2s}.work-row 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.lede{font-size:22px;max-width:810px;color:var(--muted)}.back{font-size:13px;text-decoration:none;display:inline-block;margin-bottom:35px;color:var(--blue)}.case-meta{display:grid;grid-template-columns:repeat(3,1fr);border-block:1px solid #202a3330;padding:24px 0;gap:30px;font-size:14px}.case-meta b{display:block;text-transform:uppercase;font-size:10px;letter-spacing:.15em;margin-bottom:8px;color:var(--blue)}.case-body{max-width:900px;margin:65px auto}.case-body h2{font-size:36px;margin-top:60px}.case-body h3{font-size:23px;margin-top:36px}.case-body p{max-width:760px}.chart{background:white;padding:35px;margin:35px 0;border-bottom:4px solid var(--blue)}.barrow{display:grid;grid-template-columns:180px 1fr 50px;gap:16px;align-items:center;margin:20px 0;font-size:14px}.bartrack{background:#eaf0f4;height:40px}.bar{background:var(--blue);height:100%}.bar.alt{background:var(--orange)}.note{font-size:12px;color:var(--muted);line-height:1.6}.bigstat{font:500 70px/1 Manrope,sans-serif;color:var(--blue);letter-spacing:-4px;display:block;margin-bottom:15px}.splitstats{display:grid;grid-template-columns:1fr 1fr;gap:35px;padding:30px 0}.journey{display:grid;grid-template-columns:repeat(4,1fr);gap:15px;margin:30px 0}.journey div{border-top:3px solid var(--blue);padding:15px 0;font-size:14px}.journey b{display:block;color:var(--blue);font-size:12px;margin-bottom:8px}.conversation{max-width:510px;margin:30px auto;background:#fff;padding:25px;border:1px solid #dce2e5}.conversation strong{display:block;border-bottom:1px solid #ddd;padding-bottom:15px}.bubble{padding:14px;margin:18px 0;background:#f1f3f5;font-size:15px;max-width:87%;border-radius:12px}.bubble.reply{margin-left:auto;background:#dcefff}.videos{display:grid;gap:35px}.videos iframe{width:100%;aspect-ratio:16/9;border:0;background:#ddd}.case-next{padding:35px 0;border-top:1px solid #ccc}.case-next a{color:var(--blue)}:focus-visible{outline:3px solid #d77012;outline-offset:5px}
@media(max-width:800px){.wrap{padding:0 24px}.hero{grid-template-columns:1fr;gap:35px;padding:44px 0}.portrait{max-width:420px}.hero h1{font-size:56px}.navlinks{gap:18px}.metrics{gap:15px}.metric strong{font-size:36px}.brand-grid{grid-template-columns:repeat(2,1fr);gap:15px}.section{padding:55px 0}.section-head,.about-grid{grid-template-columns:1fr;gap:20px}.work-row{grid-template-columns:25px 1fr 22px;gap:12px}.work-row .result{grid-column:2;font-size:24px}.work-row .arrow{grid-column:3;grid-row:1}.work-row h3{font-size:25px}.case-meta{grid-template-columns:1fr;gap:16px}.barrow{grid-template-columns:105px 1fr 35px;font-size:12px;gap:8px}.chart{padding:20px}.journey{grid-template-columns:1fr 1fr}.splitstats{gap:20px}.bigstat{font-size:53px}.case-body{margin:35px auto}.contact{padding:45px 0}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

@media(max-width:390px){.hero h1{font-size:44px}.wrap{padding:0 20px}.name{font-size:19px}.navlinks{gap:12px;font-size:12px}.metric strong{font-size:29px}.metric span{font-size:11px}}

.contact-links{display:flex;align-items:center;flex-wrap:wrap;gap:20px 28px}.contact .linkedin-button{display:inline-flex;align-items:center;gap:10px;min-height:44px;padding:9px 14px;border:1px solid var(--blue);border-radius:2px;background:white;color:var(--blue);font-size:15px;font-weight:700;text-decoration:none;white-space:nowrap}.linkedin-button img{display:block;width:24px;height:24px}.contact .linkedin-button:hover{background:#eaf5fb}

.minerva-metrics{padding:28px 0; margin-bottom:24px}.minerva-process{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:18px;padding:0;margin:40px 0;list-style:none}.minerva-process li{border-top:3px solid var(--blue);padding-top:16px;font-size:14px}.minerva-process b{display:block;color:var(--blue);font-size:12px;margin-bottom:10px}.minerva-process li:not(:last-child) b:after{content:" →"}@media(max-width:800px){.minerva-process{grid-template-columns:1fr 1fr}.minerva-metrics{grid-template-columns:1fr;gap:22px}.minerva-metrics .metric strong{font-size:46px}}

.insights-preview{background:#fff;border-top:1px solid #202a3312}.insights-preview .section-head{margin-bottom:44px}.insights-preview .section-head>div:last-child p{color:var(--muted);max-width:480px}.section-link{display:inline-block;color:var(--blue);font-size:14px;font-weight:700;text-underline-offset:6px}.insights-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:34px}.insights-grid>article{min-width:0}.insight-card{display:block;min-width:0;border-top:1px solid #202a3335;padding-top:18px;text-decoration:none;transition:transform .2s ease}.insight-card:hover{transform:translateY(-3px)}.insight-image{display:block;aspect-ratio:16/9;overflow:hidden;background:#e9e7e1}.insight-image img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .25s ease}.insight-card:hover .insight-image img{transform:scale(1.012)}.insight-copy{display:block;padding-top:22px}.insight-category{display:block;margin:0 0 12px;color:var(--blue);font-size:11px;font-weight:700;letter-spacing:.13em;text-transform:uppercase}.insight-copy h3{font-size:clamp(22px,2vw,28px);letter-spacing:-.04em;margin-bottom:14px}.insight-card:hover h3{color:var(--blue)}.insight-description{display:block;color:var(--muted);font-size:15px;line-height:1.6;margin-bottom:18px}.insight-link{font-size:13px;font-weight:700;color:var(--blue);text-decoration:underline;text-underline-offset:5px}.insights-hero{padding:65px 0 58px;max-width:1050px;border-bottom:1px solid #202a3330}.insights-hero h1{font-size:clamp(50px,7vw,86px);max-width:900px}.insights-hero .lede{font-size:21px;color:var(--muted);max-width:900px}.insights-page{padding:68px 0 100px}.insights-page>h2{font-size:36px;margin-bottom:38px}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

@media(max-width:950px){.insights-grid{grid-template-columns:1fr 1fr}.insights-grid>article:last-child{grid-column:1/-1;max-width:calc(50% - 17px)}}
@media(max-width:800px){.insights-preview .section-head{margin-bottom:34px}.insights-page{padding:50px 0 70px}.insights-hero{padding:45px 0}.insights-hero .lede{font-size:18px}}
@media(max-width:620px){.insights-grid{grid-template-columns:1fr;gap:42px}.insights-grid>article:last-child{grid-column:auto;max-width:none}.insight-copy h3{font-size:25px}.navlinks{gap:14px;font-size:12px}.navlinks a:last-child{display:none}}